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      About US


      NBCHAO.Com is a vertical online self-operated mall dedicated to laboratory testing instruments and meters. It is committed to using "Internet +" to enhance the service level of industry market transactions, making transactions within the industry more standardized and transparent. With the aim of providing genuine products and fair prices, it strives to become a trusted instrument mall within the industry. The unified value pursuit of the NBCHAO team is "Making industry procurement simpler!"


      NBCHAO.Com is affiliated with Foshan NBCHAO E-commerce Co., Ltd., possessing the value-added telecommunications service operation license issued by the Communications Administration Bureau (License Number: Guangdong B2-20150469). The system started its services for a wide range of industry customers on April 1, 2012. In order to enhance the level of industry e-commerce services, on August 1, 2015, Foshan NBCHAO E-commerce Co., Ltd. was established, and NBCHAO has been operating independently since then. In 2020, after an on-site inspection by the regional market supervision and administration bureau, NBCHAO was awarded the title of "Direct Contact Point for Network Transaction Supervision Services" and has been rated as an A-level taxpayer for six consecutive years (2018-2023) by the competent tax authorities.


      "Genuine products at fair prices" is our principle. All products introduced by NBCHAO are sourced from top-tier nodes in global production and sales, eliminating speculation and counterfeit goods. The products sold all have legitimate sales authorization certificates. As of 2023, NBCHAO has over 400+ sales brands authorized by manufacturers and import general agents. While reducing customer procurement costs and improving procurement efficiency, we also provide various assistance to some domestic manufacturers in brand image building, online channel construction, and product quality control.


      "Making industry procurement simpler" is the core value proposition of NBCHAO in the industry e-commerce sector. Unlike other retailers or online terminals, industry procurement has a distinct "B2B/business-to-business" nature. The internal procurement processes of different enterprises, the prevalence of testing instruments, market information transparency, and retail channels all exhibit clear industry characteristics. Traditional e-commerce struggles to provide industry-specific "Internet +" solutions that match these requirements. To address this challenge, the NBCHAO development team continuously accumulates market experience and relies on technology and industry big data. Over the course of more than a decade, they have been tirelessly developing network tools tailored for industry instrument procurement (such as Instrument Inquiry system, Selection Tools, Industry Solutions, and E-after-sales). These tools address the blind spots and pain points in traditional transactions, offering new industry service solutions. Additionally, through user behavioral big data, the system self-optimizes, ultimately benefiting industry users.


      "Our vision is to be a trusted instrument mall within the industry." NBCHAO ensures informatization in all aspects including product introduction, pricing, sales, and after-sales, and integrates the will of "objective integrity" into NBCHAO system, eliminating any artificial influence. In May 2021, under the witness of the relevant market supervision and administration bureau, NBCHAO voluntarily signed the "Commitment Letter for Lawful and Compliance Operation," pledging not to exploit the advantages of big data and informatization to harm consumers' legitimate rights and interests, and to help customers exercise their procurement behaviors objectively and fairly. We hope to earn the recognition of our customers through such attitude and actions!


      In the future, NBCHAO will continue to focus on industry laboratory testing and network direct sales. Innovations will emerge, but our original intention remains unchanged.


      Focus on online sales of Lab Testing Instruments