Color is an important factor in packaging design, and the color of its appearance will directly affect consumers' sensory vision, and even shake consumers' preferences. According to color psychologist and branding professional Jill Mirton, consumers respond to color within 90 seconds of seeing an object.
3nshi's Colorimeter research found that more than two-thirds of adult consumers will consider packaging color when purchasing products.
For brand owners and packaging designers, color inspection tools—gloss meters, Colorimeters, and color contrast boxes—reward very richly. This is why manufacturers have to work hard to protect the registration and use rights of product logos and product packaging.
For Haitian Soy Sauce, the logo with red background and white characters and the yellow-themed packaging have become their labels. Consumers must first pay attention to this kind of packaging when choosing Haitian Soy Sauce. The dark brown transparent bottle allows the product to be seen directly. The advertising slogan of Haitian Soy Sauce is "good soy sauce that is really exposed to the sun". The yellow background color can easily remind us of the sun, so that the design of the entire packaging is completely in line with its advertising slogan. Here, during the production and packaging process of Haitian, whether it is the logo, the packaging paper or the bottle, only one color changes, consumers will have doubts, so the use of color tools such as Colorimeters becomes inevitable.
In addition, the red logo is eye-catching and eye-catching. In Chinese colors, red represents good luck, festiveness and positivity, and is one of the Chinese people's favorite colors. It can be said that Haitian Soy Sauce's color strategy is very effective, partly because this design is in line with the Chinese connotation of red. Of course, for other products of Haitian Enterprise, green and orange are added to highlight product characteristics.
The psychological impact of color on consumers is so strong that even without the awareness of action, there will be a reaction. Consumers make up their minds to buy even before they see the brand logo, because the color makes consumers automatically associate with the brand. Packaging designers and brand owners who value the power of color can use the power of color as a strategic branding and design planning tool to have a significant impact on consumer brand choices and preferences.
In 2016, 3Enshi cooperated with Haitian Soy Sauce to provide color solutions to control color quality problems in the production process with the lowest cost and the highest efficiency, ensuring color consistency and reliability.
The above is an introduction to the application of the Colorimeter in the detection of color packaging, and relevant industry staff can refer to it.
