About Rococo successfully completed the brand identity design project case of Beijing Ningxia Enterprise Chamber of Commerce. The entire logo design embodies the characteristics of Ningxia, and the use of colors is even more ingenious. It takes two of the representative five treasures of Ningxia's special products, wolfberry red and licorice yellow, as the main colors. The overall color is golden yellow, which gives people gorgeousness, elegance and wealth. a precious wealth. Afterwards, the brand design of Rococo carried out a VI extension design for it.
In VI project design, the importance of color selection goes without saying. With the powerful color analysis function of Colormunki, the problem of color selection is very easy, especially for the situation where such transitional colors are used more.
Rococo designers Yang Lin and Xie Wenjuan introduced during the use: "The most critical step in the VI extension design is how to pick up the gradient color in the logo, because the logo color is in the form of a gradient. If you use the naked eye or use It is not very easy to select the exact color with the help of ordinary image software, but it is much easier to use Colormunki software. Import the designed logo image file into Colormunki software, the software will automatically separate the color, and for a certain For color blocks, the software can analyze the closest Pantone color values, which can provide convenient help for the final printing output. And if there is no digital file of the logo, we can also use the Colormunki hardware instrument to directly pick the color on the printed matter. "
For the use of the software, the designers think that the overall layout of the software is clear and easy to use. When I first came into contact with this software, it was easy to get started. The color block display on the main interface and the color value display in the upper right corner will bring great benefits to the design work. convenient.
"We use Colormunki software because of its fully digital color management function, which can save our final selected color as a data file. This file also supports very popular
Advanced design software such as abode, corel series. This can make our project management and archiving more scientific and reasonable, and it will be more efficient and efficient in the process of serving customers. said Xu Wenjun, Rococo Design Director.
"Accompanied by professional color management professionals like Colormunki to do design, it makes some tedious things in design easy and saves a lot of time. We can be freed to spend more time on design creativity and enjoy design creation Fun in itself." Rococo designers said.
