X-Rite in the Printing Industry Case Study DaveHunter

Case analysis of X-Rite in the printing industry with picture 1 by DaveHunterDave Hunter is a professional in the field of color measurement and management and recognized as one of the top five G7 training professionals in the world. Needless to say, he must be very picky when he chooses to propose solutions to PilotMarketingGroup's clients. This is a company founded more than 20 years ago. It is the mission of the company to help distributors in the printing industry and their end users improve color expression.

"We're focused on helping resellers and their end users integrate ICC color control and G7 performance into their production processes," Hunter said. “We feature a unique closed-loop approach that allows printers to verify that presses meet G7 conditions without the need for a separate press run. We are looking for a more cost-effective solution that will allow us to make this capability available to more printers .”

Hunter used to resell the X-Rite eXact; he was intrigued when X-Rite offered a scanning option for a new generation of Spectrophotometer s. "We've been very pleased with the performance of IntelliTrax as part of our deployment," he said. "However, we and our resellers and consultants feel that a more affordable solution would benefit them and the industry as a whole by making this important feature accessible to a wider audience."

After extensive testing, Hunter found that the X-Rite eXact scan option provided good accuracy and consistency. "I like to use eXact to measure the same target 50 times at random and have seen many measurements reach 0.2 peak ΔE. Additionally, I have been testing the eXact scanning feature on longer ribbons and the consistency obtained for 4mm patch size measurements has been very good Good. I'm very pleased with what we've been able to achieve."

Hunter has always been a firm believer in providing tools and training to companies that put press operators directly in charge of the colors produced by their presses and their ability to print to digital standards. "With a range of options to meet the needs of printing companies of all sizes, we can do exactly that now," he said. "And the beauty of the solution is that it's process agnostic, works with web and sheetfed, works with wide format and digital, and works with spot and four-color. X-Rite eXact scans Options will play an important role in my future business plans."


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