Color and Product Perception
Color is an important factor in what customers see in juice, and it actually determines the customer's experience with the product more than anything else. For customers, color is important, especially when you are making new or traditional juices, healthier traditional juices or bringing new brand flavor combinations. At a glance, people have a clear understanding of the taste and nutritional value of the juice. The importance of color in measuring quality cannot be overemphasized, indicating the variety and ripeness of the fruit, revealing contaminants and revealing oxidation.
Because of several dietary hazards, we need to think about food. We are looking for alternatives to nutraceuticals to enjoy the balance of nutrition. More and more companies are jumping on the bandwagon to meet our growing consumer demand for health. Many fast food chains offer lower-calorie menu items. Today, grains are full of artificial colors that are obtained from natural sources. Fruit snacks get their sweetness from refined sugar.
In addition to all of these, our larger focus has been on the search for healthier options, such as juice drinks. Over the past few years, artisanal juice producers have offered a variety of small-batch, organic, vegan and raw juices grown in the country. It provides good products for health conscious consumers. No professional company has ever seen natural juices.
The following are several Colorimeters that can be used to test the color difference of liquids
| picture | brand model | Remark |
 | Weifu WF series 16mm Colorimeter | Weifu color difference meter WF16mm caliber color difference meter needs to purchase a multi-functional liquid test accessory for matching use |
 | Color Spectrum CS-820N Spectrophotometer | |
 | Color Spectrum CS-800 Desktop Spectrophotometer | Can be used directly for liquid testing |
The above is a precision instrument that can measure the color of fruit juice. It is designed to evaluate color as seen by the human eye by removing the subjective distractions inherent to the human eye, assessing the objectivity of color data analysis on a quantifiable basis, and facilitating batch-to-batch comparisons.
To implement an end-to-end color quality control system requires measuring the color of raw materials and final products. Remember: When developing formulations, refine the color standards during production to ensure all products meet the various color standards.
