Color plays an important role in product marketing. A powerful marketing tool that can influence consumer purchases in every way. Today, almost everything that is sold on a daily basis has brightly colored facades. Therefore, choosing the right color can have a huge impact on product sales. Using color in product packaging, how color earns a brand image on a product, how color helps marketers communicate the brand to customers, and how to match color with the personality of customers are some of the points to consider. Some 62% to 90% of customer decisions are based on color. 85% of consumers list color as the main reason for purchasing a particular product.

The color of packaging plays an important role in helping customers distinguish one company's products from others. The choice of colors and color combinations is an important process in creating a good design package. Color is a key element of design as it is clear, bright and memorable. Packaging color affects consumers' ability to identify products. 95% of consumer decisions are made subconsciously and about 5% are rational. Packaging manufacturers need to secure new marketing research on color in order to make the right decisions for the company.
Standard light booths evaluate color across all industries to maintain color consistency and quality. It is widely used in industries such as shoemaking, printing, packaging, automobiles, inks, food, leather and knitwear to check color quality. Standard light boxes generally have D65, CWF, UV, TL84, U30 and other different light sources.
Light boxes are used to maintain product quality and measure color consistency. This instrument provides a standardized environment for visual assessment and color measurement. According to the principle of metamerism, a test sample appears to differ when it is exposed to one light source and analyzed under another light source. To evaluate the effect of various lights on a product, test instruments are very useful.
The Color Matching Cabinet Spectrum is a reliable tool for visually assessing and assessing color. It is widely used in laboratories and industries to maintain sample quality and color consistency, to detect metamerism. According to the US buyer, the device with feather touch chip control is very useful for color evaluation of small samples. It can be used to compare standards and samples in an unbiased environment.


